Hey everyone, welcome back to the week 11 blogpost. This is the last one before submitting them all for online presence in BCM112. Exciting stuff.

We all know we have some sort of online persona, even if we think we are completely ourselves. I know personally that on Facebook and Instagram, I make my life look fun and exciting at all times. I never post anything about the boring things I do or half the time when i’m doing nothing at all but lying in my bed. I don’t post the stuff about having to go to uni and studying and going to my weekend job. It’s all out with friends either eating or partying.

As said in the lecture, having an online persona is like wearing a mask and wearing clothes. There’s so much more to a person that you don’t know about when you see them from a social media platform. Which I guess is a perk when wanting to design your own life and feel good about yourself, but there also needs to be a reality check on that.

In an article by the Huffington Post, it is said that maintaining an online image is becoming so important as it now promotes a brand and and helps expand you social network. You see this through YouTubers, especially vloggers and lifestyle bloggers. Their life and image has to be exciting enough to maintain audience interaction with their content.

We all have an online persona, no matter how hard we try to keep it as real as possible there are things we post for a reason and things we don’t post for a reason.




Welcome back to the week 10 blog post. Three more weeks and i’m not looking at my computer or emails for a month. Woooo 4 week winter vacay!!!

Anyways, this weeks topic is part 3 of trajectories of convergence. Part 3 includes hardware platforms, permissions and ideologies.

I’m going to use Apple and Android for this blog. Both technologies provide content platforms. Then we have the permissions, so, what apple and android LET users do on their devices. Then ideologies, your choice of device, WHY?

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What are you most likely to see in a dull lecture room? A heap of lit up apples. Apple is one of the most popular brands and that’s what it is – A BRAND. So many people buy Apple for the name and look, not for what it can produce. A lot of people buy apple because they generally have an iPhone and like to keep them all together as you can use iCloud and have everything connected in a weird tech way. But Apple control the content on all of their devices. They control what the device is as a whole and what it can do; what can be used on the device app wise and anything you want to do on it. Why do people pick a product that controls what you do on it? According to Barbara Findlay Schenck in her book “branding for dummies” she believes Apply buyers buy because of it’s brand. “Apple stands for fun, smart, sleek. It makes people feel good about who they are and who they want to be”.

So then if people pick Apple for the brand, why do people pick Android? According to Amanda, it’s affordability is a big factor. But it also comes back to it’s operating system. You can modify an android, you can download whatever you like for anything you want on an android. It’s a big thing for gamers with androids to be able to play games that would not be accepted on an iPhone.

What you buy and why you buy it comes back to your ideologies of brands and what you want in a device. Choose wisely.

This is just a little skit video I made for this week.


Hello everyone and welcome back to my BCM blog after the recess week we all needed and deserved. This weeks topic is part two of trajectories and convergence topic that we spoke about in week 5 but we are focusing on the intellectual property paradigm and the content control industry.

Obviously if I had created something that was so incredible and an audience loved it and I was making money from it, then I would want to own it and not have anyone else with my creation and making money off it either. If you have an idea and you’ve worked hard on it, for someone to take it and use it then that’s not satisfying for any creative person which is why it’s good that copyright laws have come through.

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Land Down Under is an iconic Australian song yet so is Kookaburra Sits In The Old Gum Tree. Copyright laws are made to protect anything created by someone so that it remains yours. Something so iconic like these songs and to have such a large audience to then years later have a dispute about a ‘flute riff’ used in Land Down Under that is originally used in Kookaburra Sits In The Old Gum Tree, is a good example of stealing and using someones original creation.

Is it too far to sue a band for a flute riff? Not at all – Land Down Under topped charts world wide and really it was getting all this fandom when it contains parts of another popular song, it was not 100% original.

How far should copyrighting go though? As Ted mentioned in the lecture, a man got sued for the bird noise in the background of a video that he has no control over.

Be careful kids, is anything out there really yours?


Music Sampling and the rise of remix culture.


We all know the old classic turn table DJ set where they had to change records and work really hard to create a unique sounds but these days, hand someone a laptop with internet access and you have a DJ. Coming from a small town where every second person you met thought they were a DJ, I was like surly it isn’t that easy but yet it is.

The world of music is absolutely insane. There is one song released and the second it is, you better believe that it’s being remixed straight after. Audiences find art in taking something and making something out of it, weather that be to change it to their particular taste and style of music or to generally play around with what they have and make it their own, yet entertain an audience.

Soundcloud is a website where i generally find most remixes of songs as anyone can upload to the site and anyone can listen for free. Many people do remixes, mash-ups and bootlegs as DJ’s that want to create a fan base with their original sounds. With these kinds of things though comes copyright issues. Usually a remixer will have to have permission from an original owner to use their sound. A remixer should always give proper credit to an original artist before making something that is technically not yours, yours. But depending on what you’re making will depend on the law of copyrighting.

Where does all this music remixing bring us? Back to the point of media convergence and the fact that user empowerment is blowing up and will continue to do so with the rise of technology. It was so easy for me to google how to remix a song and find out step by step how to. I also found I had a free DJ app on my mac and you can drag any song into the app and play around with it and change the way the song sounds and what not.  The same with absolutely anything else you feel the need to make. The audience has the power to take anything and make it theirs with the big wide web in hand.

Some remixes that I have found on Soundcloud that I enjoy:

MOB – Tkay Maidza ( Joy. Remix)

Drop Your Love – Young Franco (Jafunk Remix)

Sexy Back – Justin Timberlake ( RICCI Bootleg)

Follow me on Soundcloud for more.

The power of networks.

Welcome to the week 6 blog everyone! This weeks topic is the power of our new networks that let us produce all sorts of content. This is connected to last weeks topic in the way of the gatekeepers being gone and any content being made and distributed.

Networking has become one of the most effective ways of getting information to an audience and an large audience at that. Users have found that one of the most effective ways to grab someones attention or produce an opinion is through memes. These examples from the NSW Police Facebook page are a solid example of the power they have found in using this kind of networking.


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The police can write a post saying the same thing that would just be continuously scrolled past, but knowing the effective method of producing content that is actually looked at and enjoyed by users. We have become tired and bored with reading news let alone wanting to hear about it. In this world we are in it and memes bring us as audiences closer to news but also we have the ability to have more or an impact on the message.

NSW are using this meme network to their absolute advantage as this also comes around to propaganda. They’re using this medium to promote their biased thoughts on what is right and wrong. Without even noticing, it is being drilled into our internet fried brains and it sticks because we pay attention to these little memes.

It brings me to the thought of all this content being produced by anyone and any opinion taken with it, does that leave us with any trusted content? What do we believe? Do we fear what is coming within the meme warfare? I don’t know where I personally stand with any of it, I truly haven’t figured it out.