Hello everyone and welcome back to the week 9 blog. So crazy how quick this semester has already gone. Right, so this weeks topic is based around transmedia storytelling which, to put it basically is where bits of a fiction get distributed across multiple delivery channels to create a certain entertaining experience. But each medium has a unique bit of the story that’s unfolding.

So to explain all of this – I’m going to use my favourite example, The Kardashians.


So obviously the Kardashians have their TV show – Keeping up with the Kardashians.


Which is aired on Foxtel’s entertainment channel E! But then also runs on free to air channels at different times. The show is the main source of all things Kardashian but then many things run off the TV show.

So we have social media sites such as Facebook, Twitter and Instagram all have Keeping Up With the Kardashian accounts as well as each family member running their own person pages. All post snippet videos or gifs of episodes there coming up or previous episodes promoting the drama.

Then we have the Kardashian personal apps of each family member. The apps promote different things for each members personal likings and what not. Also promoting their show and their lives. Gives a different insight into their word but all connects back to the show and what you see on there.

Then we have the massive Kardashian brand which is beauty products, clothes and then personal brands such as Kylie Cosmetics – Kylie Jenner’s beauty line and Good American – Khloe Kardashian’s jean brand and Kim Kardashian perfumes. These brands also promoting each member in their own individual way but also giving another bit of content connecting to their world and show. Then with their brands they have their Dash stores – which promote the Kardashian style and world.

Then next we have the Kim Kardashian game in iPhone and android which Kendall and Kylie also have a game also, Both reflecting the lifestyles that the girls live.

And then finally we have their books. We have Kardashian books that are all about their lives and then books that are stories written by the girls. Khloe Kardashian has her book ‘Strong looks better Naked’ and Kim Kardashian has her ‘Selfish’ books. All reflecting their lifestyles.

All these different platforms use different things to reflect the main platform of their lives but each give audience members a different experiences. Kardashian is a huge name and having everything they have produced all located back to one story of their life of a huge famous family.



Hello everyone and welcome back to my BCM blog after the recess week we all needed and deserved. This weeks topic is part two of trajectories and convergence topic that we spoke about in week 5 but we are focusing on the intellectual property paradigm and the content control industry.

Obviously if I had created something that was so incredible and an audience loved it and I was making money from it, then I would want to own it and not have anyone else with my creation and making money off it either. If you have an idea and you’ve worked hard on it, for someone to take it and use it then that’s not satisfying for any creative person which is why it’s good that copyright laws have come through.

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Land Down Under is an iconic Australian song yet so is Kookaburra Sits In The Old Gum Tree. Copyright laws are made to protect anything created by someone so that it remains yours. Something so iconic like these songs and to have such a large audience to then years later have a dispute about a ‘flute riff’ used in Land Down Under that is originally used in Kookaburra Sits In The Old Gum Tree, is a good example of stealing and using someones original creation.

Is it too far to sue a band for a flute riff? Not at all – Land Down Under topped charts world wide and really it was getting all this fandom when it contains parts of another popular song, it was not 100% original.

How far should copyrighting go though? As Ted mentioned in the lecture, a man got sued for the bird noise in the background of a video that he has no control over.

Be careful kids, is anything out there really yours?