Hello everyone and welcome back to the week 9 blog. So crazy how quick this semester has already gone. Right, so this weeks topic is based around transmedia storytelling which, to put it basically is where bits of a fiction get distributed across multiple delivery channels to create a certain entertaining experience. But each medium has a unique bit of the story that’s unfolding.
So to explain all of this – I’m going to use my favourite example, The Kardashians.
So obviously the Kardashians have their TV show – Keeping up with the Kardashians.
Which is aired on Foxtel’s entertainment channel E! But then also runs on free to air channels at different times. The show is the main source of all things Kardashian but then many things run off the TV show.
So we have social media sites such as Facebook, Twitter and Instagram all have Keeping Up With the Kardashian accounts as well as each family member running their own person pages. All post snippet videos or gifs of episodes there coming up or previous episodes promoting the drama.
Then we have the Kardashian personal apps of each family member. The apps promote different things for each members personal likings and what not. Also promoting their show and their lives. Gives a different insight into their word but all connects back to the show and what you see on there.
Then we have the massive Kardashian brand which is beauty products, clothes and then personal brands such as Kylie Cosmetics – Kylie Jenner’s beauty line and Good American – Khloe Kardashian’s jean brand and Kim Kardashian perfumes. These brands also promoting each member in their own individual way but also giving another bit of content connecting to their world and show. Then with their brands they have their Dash stores – which promote the Kardashian style and world.
Then next we have the Kim Kardashian game in iPhone and android which Kendall and Kylie also have a game also, Both reflecting the lifestyles that the girls live.
And then finally we have their books. We have Kardashian books that are all about their lives and then books that are stories written by the girls. Khloe Kardashian has her book ‘Strong looks better Naked’ and Kim Kardashian has her ‘Selfish’ books. All reflecting their lifestyles.
All these different platforms use different things to reflect the main platform of their lives but each give audience members a different experiences. Kardashian is a huge name and having everything they have produced all located back to one story of their life of a huge famous family.